Rich Media Expand Specifications

Eligible Ad Units

SkyScraper - 160w x 600h pixels (GameSpot and TV.com only)

Medium Rectangle - 300w x 250h pixels

758x140 - 758w x 140h pixels (GameSpot and TV.com only)

Leaderboard - 728w x 90h pixels*

Please Contact your CBS Interactive Entertainment representative

Expand Dimensions

Medium Rectangle
Please get feedback from your CBS Interactive Entertainment representative on placement. Depending on placement expand portion could expand either vertically above or below MPU or horizontally to left of unit.

  • Expand Horizontally
    Expand left with an additional panel of 300w x 250g for a total of 600w x 250h pixels.
  • Expand Vertically
    Expand vertically above or below MPU with an additional panel of 300w x 250h for a total of 300w x 500h pixels.

SkyScraper
Expand left with an additional panel of 215w x 600h for a total of 375w x 600h pixels.

758x140
Expand vertically below 758x140 with an additional panel of 728w x 90h for a total of 758w x 280h. Creative must be designed to expand down

Leaderboard
Expand vertically above the Leaderboard with an additional panel of 728w x 90h for a total of 728w x 180h pixels.For GameSpot creative must be designed to expand upwards

Expand Action

Expansion may occur through user initiation only. We will NOT accept any uninitiated expand ads.

Click to Expand - The advertisement must collapse on roll off when the cursor leaves the ad, or upon click a "Click to Close" button. 758x140 operates on Click to Expand/Close only.

Rollover to expand - The advertisment must collapse on roll off/ when the cursor leaves the ad. 758x140 operates on Click to Expand / Close Only.

Maximum File Size 30 k
Animation Unlimited
Frame Rate 20 frames per second maximum
CPU Consumption Vendor's technology should attempt to consume no more than 25% of users CPU resources on an average system.
Audio/Video User Control Audio must start muted and be initiated with a click.
Audio/Video must have "Play" and "Stop" controls at all times.
Video can play unlimited for up to 30seconds maximum.
Z-Index Guideline Please set all expand ads to a z-index between 1000 and 4999.
Windowless Mode Guideline (WMode) The wmode parameter must be set to either "transparent" or "opaque" within both the <object> and <embed> tags to allow floating and expand Flash ads to layer over other Flash content and page components.
Example - <param name=\"wmode\" value=\"transparent\"> or <param name=\"wmode\" value=\"opaque\">
Testing All creative must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape, Internet Explorer, Firefox and Mozilla. If the rich media creatives will not display properly in some browsers, at least a deafult GIF/JPG must be shown.
Required Default GIF/JPG
Maximum File Size 20k for users who cannot view the expand or rich media content
Animation Unlimited
Frame Rate 20 frames per second maximum

Third Party Serving Guidelines

Material Submission Deadlines
Please submit creative seven business days prior to start date