
| Eligible Ad Units |
SkyScraper - 160w x 600h pixels (GameSpot and TV.com only) Medium Rectangle - 300w x 250h pixels 758x140 - 758w x 140h pixels (GameSpot and TV.com only) Leaderboard - 728w x 90h pixels* Please Contact your CBS Interactive Entertainment representative |
| Expand Dimensions |
Medium Rectangle
SkyScraper
758x140
Leaderboard |
| Expand Action |
Expansion may occur through user initiation only. We will NOT accept any uninitiated expand ads. Click to Expand - The advertisement must collapse on roll off when the cursor leaves the ad, or upon click a "Click to Close" button. 758x140 operates on Click to Expand/Close only. Rollover to expand - The advertisment must collapse on roll off/ when the cursor leaves the ad. 758x140 operates on Click to Expand / Close Only. |
| Maximum File Size | 30 k |
| Animation | Unlimited |
| Frame Rate | 20 frames per second maximum |
| CPU Consumption | Vendor's technology should attempt to consume no more than 25% of users CPU resources on an average system. |
| Audio/Video User Control |
Audio must start muted and be initiated with a click. Audio/Video must have "Play" and "Stop" controls at all times. Video can play unlimited for up to 30seconds maximum. |
| Z-Index Guideline | Please set all expand ads to a z-index between 1000 and 4999. |
| Windowless Mode Guideline (WMode) |
The wmode parameter must be set to either "transparent" or "opaque" within both the <object> and <embed> tags to allow floating and expand Flash ads to layer over other Flash content and page components. Example - <param name=\"wmode\" value=\"transparent\"> or <param name=\"wmode\" value=\"opaque\"> |
| Testing | All creative must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape, Internet Explorer, Firefox and Mozilla. If the rich media creatives will not display properly in some browsers, at least a deafult GIF/JPG must be shown. |
| Required Default GIF/JPG | |
| Maximum File Size | 20k for users who cannot view the expand or rich media content |
| Animation | Unlimited |
| Frame Rate | 20 frames per second maximum |
Third Party Serving Guidelines
Material Submission Deadlines
Please submit creative seven business days prior to start date