Amazon looking to launch international apps

The retail giant has asked developers to submit apps for the United Kingdom, Germany, France, Italy and Spain. Sounds like the Kindle Fire is heading out of the US — but where's Australia?

(Credit: Amazon)

Amazon customers outside of the US will soon have access to apps from the online retail giant, which suggests that the Kindle Fire is going international.

Developers can submit apps to Amazon for international distribution this summer, the company announced today. While Amazon is looking for apps for the United Kingdom, Germany, France, Italy and Spain, the company said in a press release that it has "plans for further global expansion in the near future".

The press release also included praise from various companies, like Rovio and EA, commenting on the success of their apps in the US Amazon app store and among Kindle Fire users, and their excitement over the international expansion.

"We are delighted with the strong relationship that we've cultivated with the US Amazon app store since its launch, and Kindle Fire has been hugely successful for our titles," said Peter Vesterbacka, chief marketing officer of Angry Birds maker Rovio. "As a strong global brand with an international fan base, we are very excited to expand our offerings to Amazon's customers worldwide."

This announcement also comes with changes to Amazon's app distribution terms for developers, which gives developers more flexibility in when they launch their apps and also pays developers 70 per cent of the list price on each app sale. Developers can get started by visiting the Amazon Mobile App Distribution Portal.

This may be Amazon's opportunity to revive its Kindle Fire sales. The tablet, which initially sparked interest as an affordable alternative to the iPad, has been losing steam. Some international sales would boost those numbers.

We'll be waiting for the announcement of a local release; but we won't be holding our breath.


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