There was once a decade when it was cool to have popped collars, leg warmers and zippers on the ankles of your acid wash jeans. It was called the 1980s.
Even design-obsessed Apple wasn't immune from the decade's fashion fallacies. Fashion blog The Trad unearthed a 1986 Apple clothing catalogue that looks like a collision between The Breakfast Club and an Apple II.
The catalogue really sells the Apple computing lifestyle. "After a rough day windsurfing, the Apple sweatshirt is just the thing," it reads. Or you could buy a complete Apple-branded F2 America 360 Sailboard for just US$1100.
Apple suggests getting "rambunctious" with a $47 rugby sweatshirt. Even the kids aren't left out. There are pint-sized Apple shirts and sweats for the iPhone users of the future.
I know you're wondering, but there are no black turtlenecks on display in the catalogue. Steve Jobs had the good sense to steer clear of the Apple clothing collection. He really was a visionary.
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(Credit: Apple Collection)
Fashion blog The Trad unearthed a 1986 Apple Collection clothing catalogue that looks like a collision between The Breakfast Club and an Apple II. The minimalist brown cover of the catalogue belies the bright colours and rainbow logos of the clothing within.
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(Credit: Apple Collection)
The adult Apple sweatshirt cost US$14 in the 1986 catalogue and came in red or royal blue. These swanky models look destined for an appearance at the local country club, as soon as they are done waiting for their Macintosh to power down.
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(Credit: Apple Collection)
Those black-and-white shorts look like an early Google logo. The giant jumper is pure '80s. "This thing is big. Our white oversized sweatshirt looks great over jeans."
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(Credit: Apple Collection)
"Tennis anyone? The Apple sun visor is made of cotton twill, with adjustable band, terry lining and embroidered logo." The catalogue describes the shorts as "rugged".
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(Credit: Apple Collection)
The Apple catalogue from 1986 features plenty of active wear. The US$47 hooded rugby sweater comes with explicit instructions. "Put it on and get rambunctious."
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(Credit: Apple Collection)
The US$5 cotton web Apple belts were made by Patagonia, while the US$70 lined poly/cotton vest was made by North Face. All three brands are still thriving today.
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(Credit: Apple Collection)
These iPhone users of the future model Apple T-shirts for kids. Note the rainbow Macintosh design on the jumper. You're never too young to be a product evangelist.
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(Credit: Apple Collection)
Move over, Tom Cruise. These suave guys sport bright Apple polo shirts with double popped collars and sunglasses that whisper, "mysterious". It looks like Apple's target audience owned tennis rackets and watched Miami Vice.
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(Credit: Apple Collection)
Just about every company in the 1980s had an MTV-inspired crazy letter version of its logo. Apple was no exception. The letters look like they were cut out of an issue of Teen Beat and then pasted back together. Totally tubular.
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(Credit: Apple Collection)
In 1986, an Apple Macintosh Plus cost US$2600. For less than half of that, you could have bought an Apple-branded F2 America 360 sailboard.
Via CNET
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