Apple mocks Google Nexus tablet over screen size, app availability

Could it be the next front in Apple's "thermonuclear war" against Android? Just days before an event at which Google is expected to announce new Nexus tablets, Apple laid into its competitor, mocking the devices at its iPad Mini unveiling today in San Jose, California.

Apple's Phil Schiller compares the iPad Mini to the Nexus 7 tablet.
(Credit: CNET)

Phil Schiller, Apple's senior vice president for marketing, devoted several minutes of the event to make unflattering comparisons between the Nexus 7 tablet and the new iPad Mini. He started by criticising the Nexus' build quality, saying that its plastic back paled in comparison to the aluminum design of the Mini.

From there, he took aim at the Nexus' display, noting that the Mini's screen has 29.6 inches of screen space, compared with 21.9 inches for the Nexus tablet.

"There is a gigantic difference," he said.

In a demonstration, he pulled up the website of the Guggenheim museum and showed how much of the site could be seen on the two tablets. In portrait mode, the Mini's display showed 49 per cent more than the Nexus; in landscape mode, it showed 67 percent more.

The other big criticism Schiller had for the Android tablet, predictably, was the availability of tablet applications. He blasted Android tablet apps as being "scaled-up phone experiences", and said that they could not compare with the 275,000 apps written for the iPad.

One thing Schiller couldn't mock: the Nexus' price. It starts at AU$249, compared with AU$369 for the iPad Mini, and with new models on the way, the price of the Nexus could become even cheaper.


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Ray of Perth posted a comment   

This is the same company that mocked the Galaxy s3 because it had too much screen size??!! They finally get around to making a smaller tablet (which Steve jobs said would be a colossal waste of money and too small a screen to be effective at all) after Android had been marketing and selling their versions, including a 7.7" Galaxy Tab (with 64Gb SD Card option and cell usage) quite well for some time. Apple has always maintained that "Retina" screens are the minimum that users need for a great experience which is why they have always rubbished Android tablets with a lower screen resolution, and now they have the temerity to try and convince users that a "lower resolution" is good, because it is an Apple low res product!!?? Mind you with the Apple "sheep" they don't have to convince them, they will buy anything that Apple puts on the market. I cant wait for Apple reply to the new champion in resolution, the New Nexus 10.1 with the highest resolution on the market!! and a bigger screen to boot!!


BiyankaJ posted a comment   

no its like toyota unveiling a 2012 camry and mocking a 2011 ferrari that also costs less than the camry


saalikr posted a comment   

There may be more apps for ipad but remove the duplicates and then what.......


JasdeepS posted a reply   

and remove the umpteen Fart sounds, Talking Tom/Tina, Torchlight, hot girls and blah blah apps and then count.


Dunners posted a comment   

Apple mocking a smaller screened tablet. I remember a certain apple stating that any size smaller than 9.7 was to small.

Ohh the irony


smartalec posted a comment   

Apple has to be the most arrogant company in the world, Funny how he didn't mention that the Nexus 7 is also only 67% of the price of the ipad mini, while offering a much more powerful processor.


dvduran87 posted a comment   

Next monday should be interesting.


Freezer posted a comment   

So he's mocking a product that came out before the iPad Mini did, at a reduced cost.

That's like Ferrari unveiling a 2012 model and comparing it to a 2011 model Camry.

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