Apple, Samsung put hammerlock on smartphone profits

Apple and Samsung essentially own the entire mobile phone market now, leaving nothing but scraps for the rest of the pack.

(Credit: Asymco)

Tracking the industry's various players, Asymco analyst Horace Dediu found that Apple now holds 73 per cent of all operating profits, and Samsung 26 per cent, leaving HTC with just 1 per cent.

Some mobile phone makers, such as Motorola and Sony Ericsson, haven't seen a profit in years, according to Dediu, while LG has just about been breaking even since 2009. RIM and Nokia have been struggling to regain their former footholds, but both companies are being hit hard by the heavy competition.

Yet the industry itself remains strong. First-quarter profits soared to $14.4 billion from $5.4 billion just two years ago. Of course, most of that is being grabbed by Apple. But it's not so much that the iPhone maker has captured profits away from the other players, but rather that Apple has created a new "pool of profits", according to Dediu.

And just what is that pool? Carrier subsidies for the iPhone 4S, claims the analyst.

The carriers willingly cough up a premium to Apple to sell the iPhone for two reasons: firstly, it provides a competitive advantage; and secondly, it keeps their customers from jumping ship. That's why 250 carriers around the world now offer the iPhone, said Dediu (though 250 others still don't).

"Following this value proposition to its logical conclusion would suggest that the industry is rewarding those who can supply computers as phones, which preserve the cash flows of what is essentially a trillion-dollar data-services business," said Dediu. "Vendors which cannot offer this solution saw their businesses implode. At least, on the high end."

Despite the increasing demand for smartphones, some industry players are still faring quite well by selling the good old-fashioned feature phone, many of them unbranded and unlicensed knock-off products.

Often costing US$30 or less, these phones are considered "good enough" for a vast number of consumers, especially in underdeveloped countries.

These cheap, knock-off phones are putting pressure on companies, such as Nokia, that have been slow to jump on to the smartphone bandwagon, but are no longer generating enough cash from their lower-end feature phones.

So we're left with a mobile market that Apple and Samsung have simply been able to gobble up.

Via CNET



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