Apple TV will start slow revolution in 2013: analyst

Apple will release a television in 2013 for between US$1500 and US$2000, but it won't instantly revolutionise the industry, according to Piper Jaffray analyst Gene Munster. You have to wonder how much time it'll take to trim a hedge that big.

The revolution will be televised from Cupertino, for about US$2000.
(Credit: CBSi)

Munster said the content offerings on an Apple-branded TV set might not initially be that much different than that of the currently available Apple TV set-top box, but that within five years, he would expect the company to push back against the current cable and satellite TV models and move toward more DVR in the cloud and unbundled channels that consumers can pick and choose.

Just imagine how much smoother Thanksgiving would go with the ability to add Lifetime and the Golf Channel to your bill for just the month of November, keeping your more opinionated relatives occupied and away from each other's throats.

Some other features that Munster said to expect include Siri, compatibility with third-party devices and the ability to run apps and games. He also said to look for screen sizes in the 42- to 55-inch range.

Munster has consistently and boldly predicted the imminent arrival of an Apple television for a few years now, and while it didn't show up as he assured us it would in 2011, he's now marking the first half of the 2013 calendar for its release. The Apple TV rumour mill is especially hot right now, with WWDC a week away and (somewhat dubious) reports from China that Foxconn has started a trial production run of the sets.

In a recent interview at the D10 conference, Apple CEO Tim Cook dodged questions about the company's much-rumoured plans to sell an HDTV set, but also cryptically noted that he felt that for many consumers, television "is an area of their life that they aren't pleased with".

Given the fact that many people watch several hours of the stuff every day, we seem to have missed the memo — but it wouldn't be the first time that Apple has shown us how disappointed we are in something we thought we loved.


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