Apple's Newsstand raking in US$70K a day, study says

Just how much are people spending on digital editions of newspapers and magazines on Apple's digital Newsstand app?

(Credit: Josh Lowensohn/CNET)

In a study of Apple's App Store for iPad during the month of February, market research firm Distimo says the top 100 publications brought in more than US$70,000 a day. That metric — which is just revenues from the US — is led by News Corp's The Daily, followed by The New York Times and The New Yorker Magazine, the firm said.

Apple launched Newsstand as part of iOS 5 in October, providing a way for users to view newspapers and magazines they've purchased or subscribed to. The app also doubles as its own storefront, where users can browse and purchase content, similar to Apple's App Store, iBooks and iTunes apps.

Apple does not disclose what individual app makers and content providers earn on its store. The company doles out 70 per cent of each sale to content creators, taking a 30 per cent cut for itself. Publishers can also let existing subscribers view digital editions of content they already subscribe to; however, they're not allowed to link to outside websites where subscriptions can be struck outside of the App Store.

That model's had a mixed reception by publishers, some of whom have sidestepped selling through Apple, and opted to offer tablet optimised subscription versions of their sites through the web instead.

Distimo's studies track Apple's various App Stores, the BlackBerry App World, GetJar, Google Play, Nokia's Ovi Store, Palm's App Catalog and Microsoft's Windows Phone 7 Marketplace using "collected transactional data".

Other noteworthy metrics from the study:

  • China's outgrown the US when it comes to daily downloads of free applications. The country tallied more than 1.1 million daily downloads from within the top 300 most popular free apps. By comparison, the US tallied "just below" 1 million daily downloads, Distimo said.

  • The US is still the top grossing country when it comes to iPad app spending. It's trailed by Australia, Canada and the United Kingdom.

  • The iPad has more apps with in-app purchase than apps built for the iPhone. Of the iPad applications on the App Store, 10 per cent had in-app purchase, versus 6 per cent for the iPad.

  • Downloads of iPad apps by category .
    (Credit: Distimo)

  • iPad users download lots of weather apps. One of the omissions from Apple's iPad version of iOS is a built-in weather app. That's led to some serious downloading, Distimo said. While the number of downloads is nowhere near the same class as things like entertainment, travel or photography, the study found the number of downloads for weather apps to be considerably higher than how many such apps are available.


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