Guts!: Companies that Blow the Doors off Business-as-usual by Kevin Freiberg

Guts!: Companies that Blow the Doors off Business-as-usualKevin FreibergBroadway BusinessDecember 10, 2008Kevin and Jackie Freibergs previous book, Nuts!: Southwest Airlines Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual. Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them: James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times James Goodnight of SAS, a world leader in intelligence software Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isnt a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as human resources, but as individuals with unique gifts and talents. And make everyone in the company responsible for the companys brand and culture. An exciting follow-up to Nuts! , which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money. From the Hardcover edition. About the AuthorKEVIN and JACKIE FREIBERG, the authors of the bestselling Nuts!, are professional speakers and consultants on leadership development, culture innovation, and building lifetime customer loyalty. Kevin is the president and Jackie is a co-owner and managing partner of the San Diego Consulting Group, Inc. They speak at more than one hundred events a year, and consult top companies such as Ernst & Young, FedEx, General Electric, and Federated Department Stores. They live in San Diego, California.From the Hardcover edition.About IcebergThe Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.Features- Attractive interface provides a natural reading experience with full pagination.- Table of Contents incorporates one click navigation.- Vertical and horizontal page orientation.- Adjust font size with a pinch, text reflows automatically.- Search the text within a book.- Create margin notes with user notation.About ScrollmotionScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com.SupportIf you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.