(Screenshot by CBSi)
Good news today for Aussie Apple app-scalions!
The iTunes store is now showing a matching Australian and US price for apps that are up to the AU$2.99 mark, reducing the minimum price of paid apps to AU$0.99. An Apple spokesperson told the Sydney Morning Herald that this reflects "changes in foreign exchange rates and local tax laws". This change comes three years after the launch of the App Store in Australia, where the minimum price of apps had been AU$1.19.
The decrease only applies to apps, however, with the price of songs and movies available through iTunes still showing a considerable price difference, reflecting disparity in licensing agreements. Recent release True Grit, for example, is available to buy for US$14.99 compared to the AU$24.99 price tag for Australians.
The alignment of pricing across the App Store is a positive move by Apple to win over Aussie tech lovers; a community who is often the brunt of unfair price comparisons with overseas markets.
Apple has been called out recently for selling its software for a higher price in Australia, as have other major tech companies like Adobe and Valve's Steam gaming service. Hopefully this move by Apple suggests the direction the company will continue with for as long as the Australian dollar holds firm.