After months of rumours and speculation, the sign-up page for the Moto X phone is finally live.
The attached marketing campaign is rolling out to build the hype for the first big flagship phone from Motorola that will source a mighty chunk of its DNA from the Google ethos.
The page and ad campaign both push the idea that the Moto X will be highly customisable, using the tag line, "Designed by you/Assembled in the USA". The page also notes that Motorola plans to ramp up the Moto X assembly process in the coming months — a passage on the sign-up page says:
By the end of the summer, we expect there to be more than 2000 new employees in Ft Worth, TX, working to make all of this possible. Imagine what else you can do when you have the world's best design, engineering and manufacturing talent located here in the USA.
That is, of course, US summer, meaning that Motorola will have this in place in the new month or two.
The emphasis on American workers comes after Apple's increased focus on its "designed in California" tag line for its products surfaced at its Worldwide Developers Conference (WWDC) last month.
As for the Moto X phone itself, the most recently rumoured specs weren't as impressive as some of the more fantastical whisperings we heard about the phone earlier in the year.
When it launches, customers will be able to choose the colours for the back of the device and the trim, according to ABC News. They will also be able to engrave a name or message to the back cover, as well as upload a photo to be used as the wallpaper on the screen, the report said, citing unnamed sources.