The player hasn't even started shipping yet, but Creative has already dropped the price on its newest flagship, the Creative X-Fi2.
The soon-to-be released 32GB player's price has been "newly adjusted", dropping almost 50 dollars today from AU$318 to AU$272, while the 16GB model is now just under AU$200.
Why would it do this? Well, Apple announced its new range of iPods only last week, and it seems like Creative is attempting to compete on price rather than features.
But it's not like the Creative doesn't have them, in fact the X-Fi2 has several much needed features that were missing from the first player. For a start it's now fully touch-operated, which means it should be easier to use than the old nine "mystery buttons". Secondly, it now supports lossless files in the form of FLAC, and thirdly it also supports expandable storage via micro SD.
What has Creative so scared? We think it's the new Apple iPod nano which now shoots video and can pause and rewind analog radio. By contrast, Apple's 8GB player is the same price as the 16GB X-Fi2 at AU$199, and the 16GB Nano is AU$249. If you're looking for a 32GB player you have to trade up to an iPod touch at AU$399.
The Creative Zen X-Fi2 ships in Australia from 23 September, 2009.
The touch-screen Creative Zen X-Fi2 features FM radio and FLAC support.(Credit: Creative)