Sony Cyber-shot DSC-W70

By Lori Grunin on 06/07/2006

More Sony reviews , RRP: AU$479.00

The good:

  • Can take very good photos in sufficient light
  • Compact
  • Easy to use
  • Decent performance.

The bad:

  • Photos display processing artifacts in shadow areas
  • Above-average noise at ISO 200 and higher

The bottomline:

The ultracompact Sony Cyber-shot DSC-W70 is a competent snapshooter, but its cheaper, lower-resolution siblings, the DSC-W30 and DSC-W50, are better values.

Buying choices:

Editors' rating:

6.8/10

Users' rating:

8.5/10

Aside from its 7-megapixel sensor, the Sony Cyber-shot DSC-W70 is physically and functionally identical to its series brethren, the 6-megapixel DSC-W50 and the 8-megapixel DSC-W100. And just like its siblings, the DSC-W70 delivers a pleasant snapshooting experience -- with the photos to match -- making it a good choice for many casual and vacation photographers. However, photo artefacts will disappoint pickier shooters, and the deft finger work needed to manipulate its tiny controls may frustrate others.

Although it boasts a sleek, ultracompact design, the 156g Sony Cyber-shot DSC-W70's controls are just a bit too small and closely spaced for easy operation, the mode dial is too easy to turn accidentally, the buttons are too flush with the surface, and the four-way-plus-centre button lacks depth when clicked. The DSC-W70's 2.5-inch LCD is bright and acceptably visible in direct sunlight -- you can make it a tad brighter -- but if necessary, the tiny, distorted optical viewfinder serves adequately.

It's easy enough to access the top-level adjustments -- image quality, flash, exposure compensation, macro, and self-timer -- plus the Cyber-shot DSC-W70's handful of scene modes. As is typical of its class, many of the more advanced (albeit useful) features reside in the menus, such as metering, continuous shooting, and white balance. However, the camera lacks shutter- and aperture-priority modes altogether. One especially irritating trait of Sony's camera menus is that they don't wrap; when you reach the end, you have to reverse your clicks to reach the beginning.

Excellent colour reproduction counts as one of the Cyber-shot DSC-W70's strongest assets. At its best, the vivid colours pop without crossing over to glowing, exhibiting good white balance. The 38mm-to-114mm lens (35mm equivalent) renders crisp, sharp images with limited fringing, and when properly exposed, photos exhibit solid tonal range and contrast. Exposure itself can be a bit hit-and-miss, in part because the LCD doesn't accurately display the current image. I got the best results by switching to spot-metering mode and using the histogram rather than my eyes to judge; that's not something I expect most snapshooters to do, however. When it misses, the Cyber-shot DSC-W70 tends to err on the side of overexposure but not by so much that it will ruin your priceless photo of Johnny on a camel.

Upon closer inspection, however -- in prints larger than 8x10 and 100 percent zoom onscreen -- areas of my photos displayed a variety of unpleasant artefacts. Even at ISO 100, noise in shadow areas combined with aggressive noise-reduction algorithms to produce that smeary oil-paint look we see so often. As long as you don't plan to crop in on details or print large, you'll be OK.

Sony Cyber-shot DSC-W70
Sony Cyber-shot DSC-W70
Photos look great from a distance (top) but not so good up close (bottom, 100 percent) --unless you're Monet, of course.

Sony Cyber-shot DSC-W70
Sony Cyber-shot DSC-W70
In areas without noise, you can see the compression artefacts, which give some photo details a crunchy, sparkly look.


With the Sony Cyber-shot DSC-W70, you can record good-looking VGA-resolution, 30fps MPEG-1 movies that play in Windows Media Player or QuickTime; they look better running at 320x240, however.

For the most part, the Cyber-shot DSC-W70 performs well relative to its classmates. From power on to first shot takes about 2.2 seconds, with about 1.4 seconds between shots thereafter. The flash recycles quickly, adding only 0.2 second to the shot-to-shot time. Though relatively fast to focus in good light--shutter lag is a decent 0.5 second -- focus in dim light jumps to a not-so-good 1.9 seconds. Burst shooting at full resolution is limited to four frames at about 1.4fps despite its 58MB of built-in memory.

Although the Sony Cyber-shot DSC-W70 is a decent enough camera, both the DSC-W30 and the DSC-W50 are probably better values than the DSC-W70. Because they're lower resolution, the photos are a bit softer, but they also produce significantly less noise than the DSC-W70. If you need the higher resolution, check out one of Canon or Fujifilm's competing ultracompacts.

Shooting speed
Measured in seconds (smaller is better)
Typical shot-to-shot time  
Time to first shot  
Shutter lag (typical)  
Sony Cyber-shot DSC-W70
1.4 
2.2 
0.5 
Canon PowerShot SD630
1.9 
1.4 
0.5 
Fujifilm FinePix V10
2 
1.5 
0.5 
Casio Exilim EX-Z60
1.8 
2 
0.6 
Pentax Optio W10
3.6 
3.5 
0.7 
Nikon Coolpix P3
3 
4.1 
0.9 

Typical continuous-shooting speed
Measured in frames per second (larger is better)
Typical continuous-shooting speed  
Canon PowerShot SD630
2.0 
Sony Cyber-shot DSC-W70
1.4 
Casio Exilim EX-Z60
0.9 

Like this article? Click below to send it to your mobile for free!

sony camera
24/05/2008, 02:54 PM

rating
8
/10

I use this Sony Cyber-shot DSC-W70camera for my professional use. Gets great results in digital photography. Fast and reliable camera. Stylish and attractive body. Make some noise when shoot in more than 200 iso mode.

Pros: Great results in digital photo shoot.
Fast and reliable.
Attractive body.
Great zoom results.

Cons: Nothing in cons.

Report offensive comment

Jacob
22/01/2007, 04:38 AM

rating
9
/10

I own this this and is a good buy for $225. Compared it with Canon SD-630 , DSC-W70 got better Macro Shots, but slightly low quality photos in low light conditions.Now for $10 or $20 more you can get DSC-W100.

Pros: Good pictures in day light,good quality macro shots.

Cons: Bad photos with in low light conditions, lacks sports mode, need a tripod to use other modes.

Report offensive comment

  • Leave a comment

All fields marked with * are required

What do you think

Rate this product:

Need help? Read our guidelines for what each number rating represents.

Your e-mail will not be displayed

You must read and type the 6 chars within 0..9 and A..F

You must read and type the 6 chars.

  • Microsoft gets a better answer to Flickr

  • Olympus E-30

  • 14.7-megapixel face-off: Canon's 980 IS vs. Samsung's NV100HD

  • Canon IXUS 980 IS

  • Nikon D3X

  • Exposure: Gerry Pearce

  • You speak and ShutterVoice listens

  • Photoshop supports 5D Mark II, camera profiles

  • DxO sheds light on camera sensor performance

More articles »

Find the right digital camera

Brand
  • Multiple options can be selected

    Membership benefits

    Create a personalised homepage

    Create a personalised homepage

    Choose your interests from our 16 categories and only see articles relevant to you. Sign up for a free CNET Australia membership now!