(Credit: Sony Ericsson)
If you saw Casino Royale at the cinema, you may have been distracted from the car chases and parkour action by the copious amount of Sony-branded gadgets on display.
Since the 007 film franchise is under the helm of Sony-owned Columbia Pictures, the script included scenes outing Bond as a Vaio aficionado, Blu-ray junkie and owner of a life-saving Sony Ericsson C902.
The gratuitous product placement is set to continue in the latest Bond instalment, the soon-to-be-released Quantum of Solace. Word from Sony is that Jimmy B's portable gadget arsenal will include a TG1 Handycam, Cyber-shot T77 digicam and an FW series Vaio laptop. Calls to Camille, the latest Bond girl, will be made on a limited edition Titanium C902; Camille herself totes a white W350i.
When the intrepid suavester finds time to relax in his own digs, he'll kick back and watch a Blu-ray flick using his BDP-S350 player, Bravia X4500 telly and IS100 home theatre system. Frankly, we'll be shocked if we don't see a scene where Daniel Craig's brow furrow majestically as he warbles his way through Diamonds Are Forever on Singstar: 007 for PS3.
As for whether the products live up to the Bollinger-quaffing, Omega watch-wearing Bond standard, check out our thoughts on some of the movie's gadget stars below.
Sony BDP-S350
The combination of its small design, solid feature set, and excellent image quality make the Sony BDP-S350 a worthwhile standalone Blu-ray player — especially if you can find it for less than AU$400.
Sony Handycam HDR-TG1
Tall and narrow, this high-def camcorder from Sony achieves its proportions thanks to its recording medium: removable Memory Sticks. Its shape and price means it does sacrifice offerings present in most of the Sony HD range though, like optical image stabilisation, hotshoe and jacks for microphone and headphone.
Sony Ericsson C902
Camera phones with 5 megapixels are no longer just for people with huge pockets. The C902 packs a very mean shooter into a very slim package and delivers excellent photos.
Sony Ericsson W350i
The W350i is a flip-design Walkman phone at the cheaper end of Sony Ericsson's popular music range. The handset features a 1.3-megapixel camera and is bundled with a 1GB Memory Stick Micro card for expanding the phone's storage.
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