Facebook to put ads in Instagram; will you still use it?

About The Author

CNET Editor

Lexy spent her formative years taking a lot of photos and dreaming in technicolour. Nothing much has changed now she's covering all things photography related for CNET.

Facebook has said that the photo-sharing service it acquired for US$715 million will soon be monetised — that means ads.

(Credit: Instagram; CBSi)

Would you use an ad-supported Instagram?

Vote View Votes

They say that there is no such thing as a free lunch. This will no doubt upset many of Instagram's loyal user base who spend most of their time applying filters to their midday meal.

Regardless, putting ads in Instagram seems inevitable. While many brands have been quick to start up their own accounts and post enough visual content that photo streams could start to look like ads in themselves, it's never been something that Instagram (and subsequently, Facebook) could monetise.

In an interview with Business Insider, Facebook's vice president of global marketing solutions, Carolyn Everson, said that it's only a matter of time before Instagram is monetised. As reported a few weeks ago, Facebook has been moving to integrate its offering more closely with Instagram by sharing user data.

The actual form of ads has yet to be confirmed — will it be in-stream promoted ads, like Twitter? Perhaps users might have to pay to use the app to get it ad-free. Which all begs the question: would you still use Instagram if it was ad-supported?



Add Your Comment

Avatar
 

Be the first to comment on this story!


Post comment as


Sponsored Links

Recently Viewed Products