First Freeview-branded equipment goes on sale

About The Author

CNET Editor

Ty is a journalist with 15 years experience in writing for IT and entertainment publications. He is in charge of the home theatre category for CNET Australia and is also a PC enthusiast. He likes indie music and plays several instruments. Twitter: @tpendlebury

Digital body Freeview unveiled the first range of Freeview-compatible equipment today at Dick Smith's George St store in Sydney, aiming to also educate customers about the benefits of digital television.

The celebrity-studded launch was designed to highlight the equipment available that receives the "five extra channels" available on digital television: One, ABC 2, SBS 2, Nine HD and Seven HD.

Two grown men in foam suits
(Credit: Ty Pendlebury )

The launch follows last night's "roadblock" of all the free-to-air channels with the new one-minute ad for Freeview, which features notable moments in Australian TV.

Two further ads will follow — a shorter 30 second ad based on the "memorable moment" commercial starting on 29th April and a "how to" ad that begins on May 1.

Robin Parkes, Freeview general manager said that the branding was part of the general education campaign.

"Any HD digital receiver will receive the Freeview channels. These product logos are designed to further assist people in identifying digital TV equipment. Because Freeview channels are all digital, they provide a superior viewing experience with fantastic picture quality and sound," Parkes said.

At launch, products that will sport Freeview logos come from Beyonwiz, TiVo, DGTEC, Kogan, LG and Sony. While most manufacturers were in attendance, missing from the day were representatives from Panasonic and Samsung. However, while Panasonic is officially participating, Ms Parkes told CNET Australia that she was meeting with Samsung this week to discuss future Freeview branding.

According to GfK, sales of digital televisions and set top boxes only outsold those of analogue units for the first time in 2008. Millions of analogue televisions are still used in Australian homes and will need to be upgraded to digital by 2013 at the latest.

Add Your Comment 15

Post comment as

mkiel posted a comment   

I bought a DGTEC DVD recorder & the remote broke down & replacement is unavailable which renders the machine uselee.


PeeGee posted a comment   

True, checked out the topfield site for the new unit for freeview and function is disabled and called an " improvement" ??


Pedestrian Pedant posted a comment   

Will the digital channels have a digital clock that keeps them on time?


Andy posted a comment   

Now make these Freeview execs earn their money: Mandate the EPG is populated at least 5 days forward. Currently is crippled in order to profit from dead tree media sales.


BONEHEAD posted a comment   

FREEVIEW,nothing new here all the digital channels are what they have been always,its a rebadged free tv ploy,But its good to see the brochures clearly explain about digital tv to the everyday non tech consumer


Ian posted a comment   

"Interestingly, Beyonwiz FV-L1 now offers customers a choice between the Freeview EPG and a paid IceTV subscription. Previously, Beyonwiz required the IceTV EPG to work." As glow posted previously, IceTV has always been an option for Beyonwiz PVRs and has *never* been "required" for the unit to work.


Andrew posted a comment   

PVRs or recorders that carry the freeview logo will not be allowed to skip ads. Beware


glow posted a comment   

"Interestingly, Beyonwiz FV-L1 now offers customers a choice between the Freeview EPG and a paid IceTV subscription. Previously, Beyonwiz required the IceTV EPG to work."

This last statement is incorrect. Previous Beyonwiz models could read the free-to-air EPG. IceTV was only an option.


Peter posted a comment   

freeview - what a farce! Who needs freeview branded equipment. My pc digital rteceiver picks up all digital channels. My el cheapo hd set top box will show me all freeview channels.
Get real - what a farce! What a scare tactic!
Any hd tv will pick up all stations. As it is, the 5 new freeview channels are all i believe in sd. That means any sd set top box or standard definiton digital tv can pick up the 5 new stations - assuming that the tv stations actually broadcast on the 5 extra channels!
Lets wait and see before we can make any final statement.
Finally, I believe that 10, 2 and sbs have been broadcasting 3 digital stations for some time now.


StuckInTheOutBox posted a comment   

It sounds like Jammit can. But the rest of the time: off.

Sponsored Links

Recently Viewed Products