Digital body Freeview unveiled the first range of Freeview-compatible equipment today at Dick Smith's George St store in Sydney, aiming to also educate customers about the benefits of digital television.
The celebrity-studded launch was designed to highlight the equipment available that receives the "five extra channels" available on digital television: One, ABC 2, SBS 2, Nine HD and Seven HD.
Two grown men in foam suits
(Credit: Ty Pendlebury )
The launch follows last night's "roadblock" of all the free-to-air channels with the new one-minute ad for Freeview, which features notable moments in Australian TV.
Two further ads will follow — a shorter 30 second ad based on the "memorable moment" commercial starting on 29th April and a "how to" ad that begins on May 1.
Robin Parkes, Freeview general manager said that the branding was part of the general education campaign.
"Any HD digital receiver will receive the Freeview channels. These product logos are designed to further assist people in identifying digital TV equipment. Because Freeview channels are all digital, they provide a superior viewing experience with fantastic picture quality and sound," Parkes said.
At launch, products that will sport Freeview logos come from Beyonwiz, TiVo, DGTEC, Kogan, LG and Sony. While most manufacturers were in attendance, missing from the day were representatives from Panasonic and Samsung. However, while Panasonic is officially participating, Ms Parkes told CNET Australia that she was meeting with Samsung this week to discuss future Freeview branding.
According to GfK, sales of digital televisions and set top boxes only outsold those of analogue units for the first time in 2008. Millions of analogue televisions are still used in Australian homes and will need to be upgraded to digital by 2013 at the latest.