Kogan argues that you don't need to spend AU$200 on high-end HDMI cables.
Online retailer Kogan is offering to ship free HDMI cables to customers who have recently bought a television from JB Hi-Fi.
Not content with taking on Harvey Norman, Kogan is now going after competitor JB Hi-Fi by highlighting the cost of HDMI cables, which can cost hundreds of dollars.
According to Kogan, the offered AU$3 cable supports Ethernet Channel, which is an optional feature of HDMI version 1.4, in addition to supporting 3D at 1080p and high-end resolutions and colour spaces.
Though CNET Australia is unaware of devices that support Ethernet yet, cables like this could offer a degree of feature-proofing.
JB Hi-Fi customers interested in claiming a cable should email a proof of purchase to Kogan before 31 March 2011.