First it was APS film, and now it's Velvia on the chopping block, as Fujifilm discontinues certain formats of the film stock.
The photographic manufacturer has announced that it will end production of several variants of the film, including 100F in 35mm, 120 and 4x5 formats and Velvia 50 in 4x5 and 8x10 formats. Fujifilm has told the British Journal of Photography that Velvia 50 will continue to be produced in 35mm and 120 formats.
Discontinuing production of the stock has been put down to a decrease in demand across the world. Velvia is a film favoured by many photographers, as it gives a rich warmth to scenes, and increases the intensity of many colours across the spectrum.