No one was expecting this curve ball from Fujifilm at Photokina in Cologne. Without so much as a leak, the company unveiled its latest high-end compact camera, featuring a 12.3-megapixel APS-C-sized CMOS sensor and an f/2 lens with a fixed focal length of 23mm.
Such specifications put this camera purely in the sights of keen amateur photographers, and those looking for a rangefinder-feel to their digital photography. It's also capable of recording HD video at 720p.
A photographer checks out the new hybrid viewfinder on the X100. (Credit: CBSi)
One new feature that's of interest is its hybrid electronic optical viewfinder. You read that right, it's an optical and electronic viewfinder in one, which is able to overlay image information on the optical viewfinder's image, or switch between a dedicated optical or electronic viewfinder image.
The production version of this camera will be available from early 2011. There has been no announcement of the camera's availability in Australia yet, but it should retail for €1000 when it is released in Europe.
Undoubtedly, this camera is targeted towards users who want a professional feel to their camera and excellent pictures from a compact unit, but it's definitely for those people who can't quite afford a Leica.