Targeted towards beginner photographers, the X-A1 weighs 330 grams (body only) and comes in a black, blue or red finish. Rather than continuing the Fujifilm lineage by fitting the renowned X-Trans sensor, the company has decided to opt for a more standard APS-C 16.3-megapixel CMOS version.
Catering also to the entry-level market is a built-in Wi-Fi feature for photo and video transfer through the Fujifilm Camera App, as well as a tilting 3-inch LCD screen. It's reasonably high resolution at 920,000 dots.
In many ways, the X-A1 is like an X-M1 lite, losing out on the X-Trans sensor and maintaining similar features everywhere else. These include the same fast continuous shooting speed of 5.6 frames per second (JPEG) and a 49-area contrast AF system.
The X-A1 will cost AU$849 with an XC 16-50mm f/3.5-5.6 OIS lens when it is released in October. Compared to the US recommended retail price, which is US$599.99, Australians are paying a hefty premium for a camera that doesn't seem to be a fully fledged performer compared to many cheaper alternatives from other manufacturers.
A new XC 50-230mm f/4.5-6.7 lens has also been announced, which brings the total lens tally for the X-series to 10.