PS3 bundling could lead to delays

By Ty Pendlebury on 02 May 2008

Tags: bravia | bundle | dodo | free | playstation 3 | ps3 | sony | wait | sold | shortage

In December, Sony announced it would give away a free PlayStation 3 with every Full-HD BRAVIA sold before 28 January 2008, but some people are still yet to receive theirs up to four months later.

Sony's PlayStation 3 has been sold to almost 250,000 homes with the help of bundling.

After the promotion ended, Sony Computer Entertainment Australia head Michael Ephraim said that "28,000-plus" consoles had been bundled with TVs since it began on December 21, 2007.

While most customers seem to have received theirs, it appears that TV stock shortages have lead to some customers still waiting for their PS3s to arrive.

Sony's Graham Keogh, former product manager for LCD TV, said that stock delays resulted from the "extremely good" response to the promotion.

Keogh said that a combination of back-ordered TVs, and the fact that customers needed to send back proof-of-purchases, had pushed the redemption date out till March 10. He said PlayStation 3 shortages weren't an issue.

"There are only one or two left and a shipment of PlayStation 3s came in this week, and the rest of them should be sent in the next couple of days", Keogh said.

However, one CNET.com.au reader who is still waiting for his PS3 was told by a customer service representative yesterday that he may have to wait until the end of May.

Keogh said that people who are still waiting should receive an extra gift — such as a free movie — to reward their patience: "We haven't tried to be evil about it, we've tried to do the right thing", he said.

On Tuesday, Sony announced it had sold 238,000 PS3s in Australia in its first year and this figure appears to include the amount bundled with the BRAVIAs.

Bundling PlayStation 3s with other products has been a popular tactic, with Dodo also recently announcing a low-cost PlayStation 3 with one of its mobile phone plans.

While the company charges AU$99 upfront for the PS3, plus a $29.90 delivery fee and the first month's phone access, it's only in the small print that the company mentions that the machine won't be delivered for up to two months after sign up. However, one sales representative we spoke to at Dodo wasn't even able to tell us when the PS3 would arrive.

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Lorrie
03/05/2008 11:23 AM

I am one of these people who has had to wait 3 months for my playstation. It has been an absolute joke!

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CrackHoar
04/05/2008 12:02 PM

I'm still waiting. TV Purchased in Jan.

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Wilko
05/05/2008 02:22 PM

Wow its really funny how Samsung ran their TV promotion and sold about 28,000 units and sony did the same with their PS3 promotion and sold 28,000 units,is one lying about the number so that they look just as good??...

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megait
14/05/2008 06:41 AM

It's almost 5 months since I paid for my TV in full. Took 6 weeks to get my TV, still waiting for my PS3...

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mmmfreegoo
23/05/2008 04:52 PM

Its pretty much a free PS3 isn't it? If so why would you be complaining, as long as you get it in the end

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