The long-absent PC brand Gateway has been re-launched in Australia, attempting to target the fashion-conscious consumer.
Acer, who acquired Gateway in 2007, has positioned the cow-patterned brand at the style-conscious, realigning the Acer brand for the tech-savvy, while its Emachines division will be targeted at the "budget-oriented" user. There are no plans to bring the Packard Bell brand into Australia.
Unlike in the past, Gateway machines will be found in retail stores rather than a direct sales model, with Harvey Norman listed as the major launch partner.
Launch models have been split into five target markets: the netbook LT series, the mid-weight NV series, the CULV based EC series, the premium ID series and the P series FX (the gamer focused laptop), and will be in-store 14 August.
Gateway expects to launch desktop models in sync with the Windows 7 launch on 22 October.