If there is one thing to be said about Google+ for the iPhone, it's that it hasn't looked as good as its web counterpart. With an update today, Google is hoping to change people's opinions on that.
(Screenshot by Josh Lowensohn/CNET)
In the new version of the software that went out to Google+ users for iPhone today, the company has overhauled the look and feel of the app, making text bigger and adding a kinetic feel, with photos that float into view as users scroll down.
In a blog post about the update, Google senior vice president Vic Gundotra called it "a mobile app with sense and soul".
"We're embracing the sensor-rich smartphone (with its touchable screen and high-density display) and transforming Google+ into something more intimate and more expressive," Gundotra said.
The update comes on the heels of Google more deeply integrating Google+ inside of its Gmail email service. Yesterday, the company rolled out a way for users to view and respond to Google+ comment threads, as well as +1 posts, that are sent to their inbox.
Gundotra says that the Google+ app for the company's Android platform will arrive "in a few weeks" with "a few extra surprises". Still missing is a version of Google+ for Apple's iPad. However, unlike earlier versions of the app, the iPhone version can be scaled up, using the iPad's x2 mode.