Google Now headed to PCs via Chrome

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Joe capitalises on a life-long love of blinking lights and upbeat MIDI soundtracks covering the latest developments in smartphones and tablet computers. When not ruining his eyesight staring at small screens, Joe ruins his eyesight playing video games and watching movies. Twitter: @Joseph_Hanlon

Google plans to expand Google Now beyond the Android platform, adding a "skeleton" framework in the latest build of its browser.

(Credit: CBSi)

This move is the first step by the browser builders to add a notifications system to Chrome, which could deliver the same detail we see in Google Now for Android, including weather, navigation and traffic, sports results, flight plan details, movie show times, and more.

Ultimately, all roads lead to Google. Though the Google Now system is capable of displaying at-a-glance information for all of the data it accesses, it primarily serves as a one-touch search query based on the things that Google assumes a user will want to know. Google Now for Android collects personal information from a wide range of opt-in sources, including search history, map searches and the application's own user settings. From this information, Google Now can tailor a "feed" of information to each user, pushing its customers to its consumption services; Search, YouTube, Google+, etc.

With the Chrome Web Store and its growing catalogue of apps, adding Google Now and a broader notifications system to the browser is a clever move by Google, allowing less opportunities for users on desktops and laptops to leave the browser environment.

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Im Batman posted a comment   

Google Now on desktop... looks a lot like an iGoogle replacement.

it might nto have the same "mobile functionality" that we are used to on the phone, but as a tool that then essentially hands over to your mobile when you head to the event/meeting etc.. it will work well.


grumpi posted a reply   

I suspect this is designed to only work on the Chrome browser. Looks like they are killing off iGoogle so that they can force you onto Chrome.

Netvibes is looking better very day.


trebor83 posted a comment   

Am I the only one hat finds the whole concept of Google Now more then a little bit creepy if not out right concerning. Of the 3 major software developers I think Google is the one I would least want to have access to all of my personal information.


Chandler posted a reply   

One thing I've noticed that the "smartphone era" has brought is consumer privacy concerns - applications asking for permissions to access particular data i.e. "Phone State & Identity" on Android seems to be a particular bone of contention for many of its users, and even Chrome Web Apps have had me wondering if I want to click the "Add to Chrome" button when I see that they access "Your tabs and browsing activity"...

The thing that I find odd about all this is that everyone has been happily plugging away into MS Windows, Mac OS and Internet Explorer et al for many years, with little to no concern about them accessing data they shouldn't - and I'll point out that NONE of these applications point out (at least in a obvious, front & centre way) what data they have access to...

Yes, what happens to my/your data is of concern, but don't be so quick to wonder what Google does with data you enter into its applications as to what Microsoft does with the data for EVERYTHING you do on your computer... (which I would like to believe is absolutely nothing, but without the source code, you can never be sure...)

I also do understand that Google has good reason to want to use your data (targeted advertising, etc.), which is why I believe there is concern in the first place. Just remember, Google says "don't be evil", whereas Facebook changes their rules regularly, and Microsoft isn't really too concerning, cause no one uses Bing, and Apple want's to make sure you paid for your MP3s :P

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