To celebrate 25 billion app downloads, Google Play is offering a selection of paid apps for just AU$0.25 apiece.
Over the next five days, a new selection of apps will be available daily for AU$0.25 apiece. The sale is in celebration of its 25 billion app downloads, according to a post on the Google Play Google+ account.
The first collection includes Asphalt 7, Runtastic Pro, Granny Smith and Angry Birds Space.
Google will also be collating special collections at reduced prices. These will include:
25 movies you must own
25 banned books
25 albums that changed the world
25 top selling magazines on Google Play.
Google is catching up to Apple rapidly — in December last year, it reported that it had hit the 10 billion download mark, while Apple reached 25 billion just four months later, in March of this year. In 10 months, Google Play has more than doubled its download figure — it took Apple fourteen months to make the same increase. And that's just downloads from Google Play.
Google is also catching up in terms of numbers, with 675,000 apps in its store, compared to Apple's 700,000.
Meanwhile, BlackBerry and Windows Phone are bringing up the rear — the former with 3 billion app downloads as of July and a marketplace of 90,000 apps, the latter with 100,000 apps as of June (download data is unavailable).
You can take advantage of Google's celebratory app sale here.