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Thanks for the memories  July 26, 2012

Google wants in on your Windows 8 excitement

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CNET Editor

Joe capitalises on a life-long love of blinking lights and upbeat MIDI soundtracks covering the latest developments in smartphones and tablet computers. When not ruining his eyesight staring at small screens, Joe ruins his eyesight playing video games and watching movies. Twitter: @Joseph_Hanlon

As the colourful tiles of Windows 8 ooze onto PCs around the world, search giant Google is concerned that you might be swayed by the system's fancy new Internet Explorer 10 (IE10) browser and its incessant suggestions that you search the web by using Microsoft's Bing. It wants you to "get your Google back".

In what seems to be a pretty desperate move, Google has made a video for YouTube, showing how to download its shiny new Google Search app and not-so-shiny old Chrome browser, and how to give them a prominent position on your new Windows 8 home screen. It even shows you how to set Chrome as your default web browser, so you can forget about IE10 altogether.

Happily, Google uses The Jackson 5 as the audio track, so the video is fun to listen to, even if its message is like a passive-aggressive post-it note from an ex-girlfriend or boyfriend.

Via YouTube



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TimA2 posted a comment   
United Kingdom

*Google search market share declining -- probably caused by Windows 8*

This is a timely reminder of Google's profound vulnerability.

Google's market share has just dropped -- due to Windows 8! Windows is important enough to have a significant impact. And Windows 8 has only just launched! Adoption rates of new versions of Windows start slowly for a long period and then grows steeply. In a way, Windows made Google. As Google rose to success, almost 100% of their users have been on Windows. And Mac has still barely scraped past 5% market share. How ironic, and indeed what poetic justice, when Google famously refuses to acknowledge the role of Microsoft in technology (in their "Gang of Four" corporate propaganda model).

Google is fundamentally a one-trick pony. The corporation led the way in search at a pivotal moment, in the early days of the web when the alternatives were extremely poor and usage was exploding.

And Google has been dining out on search ever since, spending the cash on expansion -- mostly acquisitions, and imitation more than innovation. This includes their simple advertising service, propelled to popularity on the back of their monopoly in search, but it grows less and less profitable as the web evolves leaving Google behind. The company has been "resting on its laurels".

Google is still overwhelmingly reliant on search for its performance as a business, and indeed for its identity as a tech giant in the public eye.

However, search was launched a decade ago and the web has moved on while Google.com has barely changed. Thus, for example, Facebook overtook Google as the most popular website some time ago.

Google is a dinosaur of the old web. It is overrated and over-valued, facing a future of decline.

 

TimA2 posted a comment   
United Kingdom

This is a timely reminder of Google's profound vulnerability.

Google's market share has just dropped -- due to Windows 8! Windows is important enough to have a significant impact. And Windows 8 has only just launched! Adoption rates of new versions of Windows start slowly for a long period and then grows steeply. In a way, Windows made Google. As Google rose to success, almost 100% of their users have been on Windows. And Mac has still barely scraped past 5% market share. How ironic, and indeed what poetic justice, when Google famously refuses to acknowledge the role of Microsoft in technology (in their "Gang of Four" corporate propaganda model).

Google is fundamentally a one-trick pony. The corporation led the way in search at a pivotal moment, in the early days of the web when the alternatives were extremely poor and usage was exploding.

And Google has been dining out on search ever since, spending the cash on expansion -- mostly acquisitions, and imitation more than innovation. This includes their simple advertising service, propelled to popularity on the back of their monopoly in search, but it grows less and less profitable as the web evolves leaving Google behind. The company has been "resting on its laurels".

Google is still overwhelmingly reliant on search for its performance as a business, and indeed for its identity as a tech giant in the public eye.

However, search was launched a decade ago and the web has moved on while Google.com has barely changed. Thus, for example, Facebook overtook Google as the most popular website some time ago.

Google is a dinosaur of the old web. It is overrated and over-valued, facing a future of decline.

 

ArnoR posted a comment   
Australia

Guys, so much negativity about this Google ad. It appeals to me and I am sure it appeals to many others who are will be forced into getting an upgrade to Windows 8 in their work environment or who choose a Windows 8 device themselves to benefit from the unique integration of Windows Office software with touch screen functionality (like me). As a heavy Google user I think it is great that Google firstly confirms that there are no issues getting the Google tools in Windows 8 and secondly that it can get a prominent place on the desktop.

 

TimA2 posted a comment   
United Kingdom

Google is a dinosaur, and the corporation is doomed.

Google is on the path to irrelevance as old search is replaced more and more with social and apps.

http://www.guardian.co.uk/technology/2012/oct/18/google-shares-suspend-email-22bn

 

TimA2 posted a comment   
United Kingdom

Google is a dinosaur, and the corporation is doomed.

Google is on the path to irrelevance as old search is replaced more and more with social and apps.

 

TimA2 posted a comment   
United Kingdom

Google refuses to acknowledge the key role played by Microsoft in the tech sector, historically and currently. Such is the corporation's contempt for a legitimate rival, they prefer to behave as though MS does not exist.

This makes cases like this all the more funny and ironic.

 

trebor83 posted a comment   
Australia

So having had to abort their passive aggressive attempt to undermine the Windows Phone 8 launch they're pulling this? Really? After their earlier attempt to hijack Nokia's launch of their new Lumias I'm begining to think that Google are really worried about Microsofts new range of software.

 

JackM posted a comment   

Hmm, pretty negative Google Ad, thanks Australia, land of criminals. Take your own medicine.




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