Greenpeace rains on Apple's iCloud

Environmental activists at Greenpeace have taken their campaign to pressure cloud-computing providers on energy to Apple's headquarters.

A pod to protest iPods.
(Credit: Greenpeace)

Protesters set up a portable building — ie, a "pod" — and protesters dressed as iPhones stood outside of Apple's buildings in Cupertino, California.

Greenpeace also projected messages onto the glass entryway to one building, asking Apple to "just stop using coal" and "be part of the next century, not last".

It's the latest event designed to bring attention to Greenpeace and its Clean Our Cloud campaign, which is pressuring large datacentre operators to use more renewable energy sources.

Apple appears to have become Greenpeace's favourite target for this campaign. Activists have singled out a giant datacentre that Apple is constructing in Maiden, North Carolina, to provide cloud services.

Apple has responded to Greenpeace's claims by pointing out that the North Carolina facility will be very efficient and supply more than half of its energy from renewable sources, in the form of a huge, 20-megawatt solar array and biogas-powered fuel cells.


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