The Italian fashion label has dreamed up eco-friendly glasses made out of a biodegradable superwood.
In some ways, liquid wood stands as a must-needed successor to plastic, especially since it doesn't require petroleum to produce, and manufacturers can shape it in nearly any way through injection moulding.
Gucci worked with sunglasses manufacturer Safilo to create the "green" glasses, which sport a frame made of material never used before in production eyewear: liquid wood, a renewable plastic of sorts that actually consists of biodegradable wood fibre, resins and the polymer lignin.
As for aesthetics, the semi-matte black frame contains a grey lens made of mineral glass, and Gucci used recycled metal for the hinges and small, metal rings along the sides.
Gucci's liquid-wood glasses remain prototypes for now, but the company hinted at a "future release". We put a query in with Gucci about potential availability and pricing, but a representative did not immediately respond to a request for comment.