Hasselblad, which has so far survived the culling of the medium-format herd, announced a new high-end camera, the H5D.
Members of the H5D series will come in 40-megapixel, 50-megapixel and 60-megapixel models, and Hasselblad will show them off next week at the Photokina trade show in Cologne, Germany.
As before, it'll also have a 50-megapixel Multi-Shot version that can take 200-megapixel images of stationary subjects using Hasselblad's sensor-shifting multiple exposure technique. The new line will start shipping in December, the company said.
The new model generally resembles Hasselblad's earlier H4D, but adds a number of new features, including a new True Focus II autofocus system, a new focus-confirmation option, an ability to capture print-ready JPEG files, bigger buttons, better sealing against difficult weather and a safety lock to make sure that the image sensor isn't removed from the camera back when it shouldn't be.
Medium-format cameras have larger, very expensive image sensors that can sometimes be removed, so that photographers can upgrade to newer models. The cameras and sensor backs can be very costly, with price tags reaching tens of thousands of dollars; they're geared toward pros, who often rent them. Typical subjects include high-quality images of fashion models, cars, watches and jewellery.
For these latter subjects, Hasselblad also announced a new macro converter that can bring close-focus abilities to the company's HC 50, HCD 28 and HC 35 lenses.
The Swedish company also announced a new lens, the HCD 4.8/24, a 24mm lens that's equivalent to a 17mm lens on ordinary 35mm SLR cameras.
Hasselblad didn't announce pricing. Included with the camera is the company's own Phocus 2.7 software and Adobe Systems' Lightroom.