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HD Olympics: A look behind the scenes

By Pam Carroll on 20 August 2008

Every four years, the Olympic Games provide a showcase for the world's best sporting talent; but with the billions of global viewers it attracts, it's also become the front line for new broadcasting technologies.

Significantly, the 2008 Games in Beijing has been the first to broadcast 100 per cent of the competition in 1080i high definition. The teams behind this effort are almost as vast as those that support the athletes. CNET.com.au travelled to Beijing as a guest of Panasonic, an official worldwide Olympic partner, to see some of the facilities and equipment that are breaking new records on the technology front.

The 24-hour command central of the television coverage is housed at Olympic Park in the International Broadcast Centre (IBC). It is home to 16,000 accredited staff from 180 broadcast media organisations from around the globe. US broadcaster NBC alone brought a team of 3,000 to Beijing, including their own Starbucks coffee crew.

Topics: 2008, beijing, hd, high definition, olympics, panasonic, beijing2008, ibc, international broadcast centre, olympic

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