2008 is officially the Year of the Potato. Who knew?
While we're not experts on garden vegetables and why they need our support, we'll say that when it comes to TVs, this is the year of full high-definition.
Recently Panasonic, LG, Samsung and now Sony are pinning their hopes on 1080p by releasing a large proportion of their new ranges in the standard. At Sony's launch in Melbourne on Wednesday, the company unveiled its new range, including its smallest full HD screen, the 32-inch KDL32V4000 — a part of the new V series.
Sony announced three new ranges to be released in July: the colourful, entry-level S series (S4000); the 1080p V series (V4000); and the W series (W4000).
All TVs feature the company's XMB (Xross Media Bar) as seen on the PS3, an updated BRAVIA Engine 2 including an Advanced Contrast Enhancer, and three HDMI ports incorporating Bravia Sync.
Paul Colley, technology communications manager at Sony Australia, went to great pains to emphasise the screen's non-1080p features — such as Photo mode and Bravia Sync — but at the end of the day we believe it will be screen size and HD that will win the day for people actually in a store.
Meanwhile, updates to the existing X and XBR models aren't expected until after the Beijing Olympics: at this stage it'll be November 2008.
But it wasn't only TVs which were on display: as per Sony custom, the company's billions of other new product lines were on show as well. Of special interest were the update to last year's Muteki system and the company's first USB turntable.
Seriously, though, the potato?
Sony's budget range, the S series, will be the company's first featuring smaller screen sizes for some time. The new 20-inch KDL20S4000 comes in a range of Fruit Tingle colours.
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p_lparker
16/06/2008 10:16 AM
but will Sony offer more than a 1 year warranty on their TV's? it's the only thing that lets them down.
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