How TomTom got its name and what's next for GPS sat nav

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Derek loves nothing more than punching a remote location into a GPS, queuing up some music and heading out on a long drive, so it's a good thing he's in charge of CNET Australia's Car Tech channel.

In an interesting interview with The Guardian, TomTom's founder Harold Goddijn talks about the company's genesis, as well as how it hopes to reverse declining sales and falling profits.

One of the "big three" in Australia, along with Navman and Garmin, TomTom started out as a joint venture with phone maker Ericsson in the late 1990s. When trying to come up with a name for the nascent business Tom was the leading choice, but due to its generic nature the name would not have been registrable as a trademark.

During the interview, Goddijn reflects that the decision to go with the personable — and registrable — TomTom name contributed to the company's success. He also reminisces about how — prior to his directive that upcoming devices be "buy, take out of box, drive home" — sat navs were, prior to 2004, a complicated jumble of CD-ROM discs, wires and PDAs.

To find out more about how the company is hoping that its HD Traffic service, recently launched in Australia in its Go Live range, and deals with car makers, such as Renault and Toyota, will ensure its future, check out his interview with Juliette Garside.</>

Via The Guardian.

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Yoda7 posted a comment   

It seems to me, Harold Goddijn is basking in past glory.

In terms of quality control, Tomtom have dropped the ball completely over the last couple of years.

Their devices are now hopelessly unreliable, and PC connectivity is a joke.

Get your quality control act together Harold or TomTom won't exist in a couple of years.


Yoda7 posted a comment   

How about telling this guy to fix all the current problems with TomToms?

- Incredibly poor PC connectivity
- hopelessly unreliable hardware requiring frequent repair
- poor warranty service

Over the last couple of years, the quality of TomTom devices has deteriorated markedly.

Its all very well having "HD traffic" but TomTom really need to focus on quality control if they expect to survive.


eDDie posted a comment   

Thatbwasnt a very interisting story aabout how tomtom got its name. :/

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