HTC sales plunge even farther in February

HTC's revenue for the month skidded 44 percent to US$380.4 million. The company can't wait for the HTC One to finally hit stores.

The HTC One.
(Credit: Sarah Tew/CNET)

Things continue to look grim for HTC.

The handset maker reported that its sales in February fell 44 percent to 11.3 billion New Taiwan dollars (US$380.4 million) from a year ago, the lowest level in three years. On a month-over-month basis, sales had fallen 27 percent.

HTC is hoping that the company has hit bottom. The new One flagship smartphone is poised to hit markets toward the end of this month, which should revive some of its results. In addition, the first quarter is typically a tough one for handset vendors, many of which come off a strong fourth quarter.

Unfortunately, HTC didn't have a strong fourth quarter, and its January was hardly encouraging. The results underscore the difficulties that the one-time high-flyer has had in the smartphone business, as it continues to be squeezed by larger rivals Apple and Samsung Electronics.

HTC got ahead of the craziness of last week's Mobile World Congress (MWC) by unveiling the One smartphone at its own global event the week before. While the company won critical praise for the design of the phone, as well as its willingness to break from the traditional grid of icons, it's unclear how consumers will react to the phone, particularly as many await Samsung's own announcement of the Galaxy S4, which is slated for next week.

In January, HTC saw sales fall 6.5 percent to 15.5 billion New Taiwan dollars (US$521.8 million) from the same period a year earlier.


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