In the biggest expansion of web address suffixes since ".com", Internet Corporation for Assigned Names and Numbers (ICANN) has approved foreign language, brand name, regional and generic monikers.
Goodbye ".com", and hello ".cadillac", ".vegas" and ".music". The world of internet suffixes is about to go through a major growth spurt.
The web has become saturated with ".com" addresses, which has made people and businesses petition ICANN for new names.
Foreign languages will be the first to get new monikers, according to the Associated Press. Next, brand names like ".cadillac" will be rolled out, and then regional addresses like ".vegas" will come next. Generic and the most proposed suffixes — such as ".app", ".music" and ".tech" — will come last because several groups have bid on the names, and these groups have to come to an agreement before addresses can be registered.
CEO of ICANN Fadi Chehade told the Associated Press that businesses and trademark holders can also protect certain names for an annual fee of around $150. Apparently, roughly 2000 businesses submitted 1400 new suffix addresses last year.
ICANN is known for rejecting web addresses in the past. In 2006, it decided that ".xxx" was not permissible as a domain address. But then in 2011, it had a change of heart and let porn and adult entertainment sites officially register under the ".xxx" domain.
According to the Associated Press, dozens of new suffixes will roll out by April. After that, they are expected to come at a rate of 20 per week.