Inside Apple's new Chatswood store

By Pam Carroll on 11 August 2008

Apple opened its second retail store in Australia at 9:00am on Saturday, 9 August — not a multi-storey, glass-fronted showcase in the central business district of Melbourne or Brisbane, but at Chatswood Chase, an upscale suburban shopping centre on the North Shore of Sydney.

This somewhat more subdued opening followed the huge fanfare of the launch of Apple's first store in the southern hemisphere on George Street in Sydney's central business district on 18 June.

The single-storey shop front had previously housed a women's fashion boutique, but Apple transformed the location to hold all the stations found in its other retail outlets, albeit on a much smaller scale.

Bright lights and an open frontage beckon shoppers inside. Is this the template for more smaller Apple retail outlets to come? Apple spokespeople gave their standard "No comment" response to the query.

Topics: apple, launch, retail, store, suburban, chatswood, opening, shop, chase, saturday

Related Articles

Comments (2)

  • Andy commented on 16/05/2009 21:56 Report abuse

    Yes - but when you look at the areas with higher population and money, it makes more business sense to put a store here... And the first store had to be Sydney...

  • peripo commented on 11/08/2008 23:26 Report abuse

    So what did Sydney do to deserve 2 stores? And when can the rest of us expect to get our own stores? I'd have thought the second one would be in Melbourne at least. We're used to being slighted in Brisbane, but Melbourne?!?!?!?! No impressed Steve...

Post your own comment

Submit

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Connect
Nokia E75 Email made easy. Find out why.
Your iPhone will be happier with Optus.

Must read