What can you do with Instagram's 15 seconds that you couldn't with Vine's seven? Learn to cook, courtesy of Dutch chef Bart von Olphen.
(Credit: Bart von Olphen)
Calling itself "the world's shortest cooking show", it uses the 15-second format to show you how to make super-easy recipes, all centred around seafood. Tips include how to pan-fry a fish fillet and how to tell if fish is fresh, and some of the recipes are broken down into easily digestible chunks: in one, you might be shown how to cook the meat and in the next, how to make a sauce to eat it with.
It's an interesting idea, and great for people with little time or skill in the kitchen. We'd love to see someone take the idea beyond seafood, too — but it's a testament to the fact that the tastiest food doesn't necessarily have to be the most complicated to make.
Check out the rest of the series on von Olphen's Instagram.