More data rolling in attests to a blockbuster start for Apple's iPhone 5. The latest evidence: a new report from ComScore, which found that the first three days of iPhone 5 pre-orders in the US equalled the earlier Apple record set by the iPhone 4S over the course of a month.
Sydney's iPhone 5 queue.
(Credit: Joe Hanlon/CNET Australia)
Everybody's got a pet explanation for why the iPhone 5 is selling like hotcakes, and ComScore's boils down to this:
There are more people in the market for a smartphone than ever before
There's also a "substantial group" of holdouts who waited for the iPhone 5. Though Q2 handset sales usually pick up, that wasn't the case this year. It's highly possible that those people who were eligible for upgrades held out on buying a new device in anticipation of the release of the iPhone 5.
ComScore's report follows an earlier note out of Piper Jaffray that found that 83 per cent of iPhone 5 buyers were upgrading from a previous version of the iPhone, compared with 73 per cent for the iPhone 4S and 77 per cent for the iPhone 4. If the reports out of both outfits are accurate, it would also suggest that the well-chronicled problems reported in Apple's iOS 6 mapping app have had no impact on demand.
Meanwhile, the US carrier breakdown for the iPhone 5 is as follows:
AT&T has emerged as the biggest seller of iPhones among phone carriers, with 68 per cent of total US online sales in the first three days of the phone's release
Verizon captured 24 per cent of online sales
Sprint had 8 per cent.