iPhone loyalty on the decline

For the first time ever, the percentage of iPhone owners who say that they definitely or probably will buy another Apple phone has declined, according to Strategy Analytics. And negative press is partly to blame, the firm said.

(Credit: Apple)

For the first time since the phone originally launched in 2007, the number of iPhone owners who say they will definitely or probably purchase their next handset from Apple has declined, the firm said.

According to Paul Brown, director at Strategy Analytics' User Experience Practice:

There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers. However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.

The firm's study found that only 88 per cent of US iPhone owners are likely to buy another Apple smartphone, down from 93 per cent in 2011. In Western Europe, the total is 75 per cent, down from 88 per cent last year.

That's still a lot, of course, but it does show that Apple faces risks with maintaining its current customer base. Some recent studies have shown that Google's Android system has been gaining ground, while Microsoft recently launched its newest Windows Phone software that it hopes will better compete with iOS.

Figures released yesterday from Kantar Worldpanel ComTech showed that Android continues to make market share gains across Europe in the 12 weeks of sales that ended 30 September. In that region, Google's mobile OS rose to a 67 per cent share, compared with 51 per cent for the same stretch a year ago, while iOS edged down slightly to 16.5 per cent.

As Taryn Tulay, an analyst at Strategy Analytics, noted, "it is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned about".

Via CNET.com

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Rolloxan posted a comment   

I'm one of them. When the iPhone 5 was announced I was so damn underwhelmed... Yeah its thin and babing, but they NEEDED to bring in a larger screen size. Also, the price is beginning to become prohibitive.

I ended up buying the Galaxy Note 2 outright and I. Freaking. Love. It. It's no where near to big, I've had no issues with day to day use.

The reason to stick with Apple has a long time been for it's ecosystem. But now Google is seriously catching up, especially with syncing across devices. Combine this with the better hardware offerings available (like the Nexus 4, whoah) and Apple really has their work cut out for them.

Still, you cannot beat apple laptops. My rMBP is freaking unbelievable...


DarioS posted a comment   

There are still plenty of iPhone sheep in the city, every day.


IanB5 posted a comment   

Not surprised. Lets look at Apple's current TV commercials for the iPhone 5.Ear Pods- because the ear isn't round. iPod started shipping in 2001 with round earphones so its taken Apple 11 years to work this out. Most music lovers leave the apple branded earphones in the box and use a decent set anyway.Panoramic photo shoot- something that's been available via 3 part apps for a number of years now and commonly available in android devices out of the box.Thumb size relativity- Using text as an example of why this is useful is not really a point unless Apple plan to put the keyboard in the top right hand corner in ios7. Furthermore I have yet to see a phone where the keyboard is located on the top right hand side of the phone. Besides a well designed app won't have buttons in that location either.So all in all no real selling points.


Jetsterp posted a comment   

Once again apple arrogantly blame others for their own stuff ups. Apple maps is 100% the reason why I won't buy another iphone. Perhaps that's the media's fault for giving them bad press? Or maybe it's just because they released a terrible product.


Rolloxan posted a reply   

Maps is undoubtedly a terrible product. But the iPhone itself is a great phone.. where it falls down is a complete lack of new and inspiring. It's what they should have released 8 months ago instead of the 4s. But now with android handsets like the Note 2 and Nexus 4 there's just no point in buying - or even sticking with - apple.

DOUBLY so because they changed the docking connector. I mean of course you cant stick with the same thing forever, and it needed an upgrade. But the amount of docking devices that are now relics is obscene and didn't help Apple's cause...

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