Is Ikea's all-in-one HDTV entertainment system a game changer?

Ikea has long sold affordable and attractively styled stands for TVs and home-theatre components, but now it's taking things up a notch, by integrating both furniture and electronics in an all-in-one system under its Uppleva brand.

The customisable Uppleva home-theatre system won't be available locally until at least 2013, but it is a very intriguing concept.
(Credit: Ikea)

The base unit comes with a "smart" 1080p LED TV, Blu-ray player and 2.1 virtual surround system that includes a wireless subwoofer that can be positioned anywhere in the room. You'll then be able to customise the TV size and cabinetry, and even change the colour of the frame for the TV. Prices are expected to start at about AU$950 for an entry-level unit, and TVs will range in size from 26 to 46 inches, which admittedly may not be quite big enough for some folks. The displays are reportedly being supplied by Chinese manufacturer TCL.

No word on exactly when Uppleva entertainment systems will hit stores, but they're set to be rolled out this June in select stores in Stockholm, Milan, Paris, Gdansk and Berlin, with more stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal added in Q3. A broader release is expected for 2013.

Check out the teaser video below. If done right — and done at the right price — this has the potential to shake up the industry.


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EvanK posted a comment   

they will sell a boat load of these.


Im Batman posted a comment   

I think it will bring a unique alternative, people will have to change their buying mentality, i.e. buy TV they want from technology store and plonk it on a piece of furniture from a separte store.

This would lead to a major mash up between couples, boys with their toys and girls wanting a nice clean entertainment system.

This would be the ultimate convergence for say Harvey Norman, furniture shop with tech arm!!!

Love the ad


yoshi25688 posted a comment   

I better not have to build the TV myself...


JeffreyW1 posted a comment   
New Zealand

shake which industry?

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