Kayak's partnership with TripAdvisor gives the online travel deal website the potential to further reach out to a younger and more social media-friendly crowd.
Kayak is building out the hotel arm of its travel-related search engine to identify more than just the best prices.
In October, Kayak launched a hotel recommendations filter to help travellers narrow results by expert recommendations, including advice from Frommer's and Budget Travel.
Now, that's being populated further with TripAdvisor ratings. The feature is available now on the US and UK Kayak sites. According to Kayak, it will be adding other sites around the world and mobile apps "as soon as possible".
The addition of TripAdvisor gives Kayak the potential to further reach out to a younger and more social media-friendly crowd.
TripAdvisor functions much like Yelp or any other reviews site, but usually with a specific focus on hotels and hostels worldwide. Many of the 60 million and counting reviews for destinations worldwide are quite honest (sometimes brutally so), and they include user-submitted photos.
Both Frommer's and Budget Travel are also veritable sources of travel information, and they tend to offer more for family-friendly crowds.
Although the extra source of information will likely contribute to more traffic on Kayak, the travel search engine seems to be doing pretty well already.
In January, Kayak surpassed a record 100 million user requests for flight, hotel, car and other travel searches performed on its website site and mobile apps.
Via ZDNet US