(Credit: Kogan)

Aussie electronics company Kogan is best known for cheap TVs and related home cinema equipment, but upon realising that you can't watch day-time TV without a hot cup of coffee, it has turned its cost-slashing sights to Nespresso coffee machines.

The company today launches the Kogan Ez-press Coffee Machine, an espresso machine compatible with the Nespresso-branded coffee pods for AU$139. In comparison, the cheapest model currently available through the Nespresso website, the Essenza model, is priced at AU$349. Both machines feature 19-bar pressure, but only the Kogan comes with a milk foaming wand built in.

The million-dollar question is whether you can get a comparable cup of coffee out of a machine at nearly one third of the price. To answer this, we've asked Kogan for a review unit to conduct a side-by-side comparison with a Nespresso Essenzo machine, which the CNET team is intimately familiar with. Stay tuned for the results in the coming weeks.