Fujitsu's intent to focus on the consumer market was made clear yesterday in the swish trappings of the de de ce showroom in Darlinghurst, Sydney.
Olympic swimmer Geoff Huegill opened the event, where Fujitsu focused on how its products would be used in every day living, moving model and laptops from the living room, to the lounge room, to the bedroom to emphasise that technology has become a part of every day life.
Kenichi Kimura, lead designer at Fujitsu then walked us through Fujitsu's design philosophy, the desire to innovate and showed us some fascinating concept PCs that never made it to market.
Fujitsu's use of celebrity Olympic swimmer Geoff Huegill (pictured here) under the roof of the stylish de de ce indicated a desire to move away from traditional business roots and into the more fashionable consumer market.
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