Under wraps: Apple's Sydney City Store

By Joseph Hanlon on 14 May 2008

Even though the store remains shrouded in secrecy, literally, we popped down to the site of the Sydney city Apple Store, on the corner of George St and King St, to see how work was coming along.

Image 1 - Under wraps: Apple's Sydney City Store

Admiring from afar
The site is a buzzing hive of activity, with construction workers and security at both entrances, and there is some indication that work on the store is nearing completion. Rumours suggest the interior of the store is being modelled on the flagship store in New York.

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ha
14/05/2008 03:22 PM

77 King is a commercial building, no actual living there

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zato3
15/05/2008 01:39 AM

What are your bosses at Microsoft going to do about this, CNet? All that money they spent to buy the continent of Australia, and now the population is going Mac. Bummer!

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hypermouse
15/05/2008 02:02 AM

Have you never visited an Apple store? The one in Tokyo is also 3 stories tall, and features one floor with a dedicated theatrette. Better to have too much space than too little ;-)

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KenC
15/05/2008 03:33 AM

RDF is old school. Steve Jobs is projecting a Reality Enhancement Field, an REF.

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Craig Simms
15/05/2008 03:01 PM

We have bosses at Microsoft? Sweet mercy no one told me. And to think I'd been upholding journalistic integrity all this time. Looks like you've subscribed to internet misconception #44, zato3: if someone ever, ever says something positive about a company, they must be being paid off. Definitely not the case, CNET is an independent media company.

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Atcote
16/05/2008 01:10 PM

Darn Sydney... I can only hope that Melbourne will get one eventually. Not that I live in Melbourne, I just prefer it to Sydney (us Victorians living in NSW go through hell I tells ya).

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Mungo McC
17/05/2008 12:04 AM

Upholding journalistic integrity? at C|net? C'mon Craig you might actually believe you're not suckling at Microsoft's teat but this is an ad-riddled corporate **** of a site with the kind of integrity that makes Fox News seem fair and balanced.