Media Go: Sony Ericsson's war on media management

By Nate Lanxon on 16 February 2009

(Credit: Sony Ericsson)

Sony Ericsson's hoping to take a lot of the complications that even we, as reviewers, have to suffer when reviewing mobile phones: file management. Its new Media Go application, which debuts with the all-new W995 Walkman handset, promises pain-free media management, and it could be the sorely needed final piece to the Sony Ericsson puzzle.

Typically with phones and media players, dragging and dropping a music or video file onto your new device will give you compatibility errors like "incompatible format", "unsuitable frame rate" or "incorrect aspect ratio". This is what Sony Ericsson aims to make a thing of the past.

Media Go is essentially a media manager for your phone that will transcode "any audio, photos or videos" (our emphasis added) into the best-quality format supported by your phone. No scissors, no glue.

At least theoretically, anyway. We've seen so many of these applications and few have ever delivered on their promises to the point that we've been impressed, so we're keeping our applause quiet until we've fondled it ourselves.

But if Media Go does in fact do what it says on its tin, combined with the awesome new W995 Walkman, we reckon we're seeing the dawn of a whole new user-friendly era of phones from Sony Ericsson.

Topics: format, media, mobile phone, sony ericsson, transcode, mwc2009, we've, phone, walkman, ericsson

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Comments (7)

  • Darin commented on 21/08/2009 15:23 Report abuse

    Sucks. What a complete waste of time, energy, patience. F'ing Sony better be listening - MM does not find all the files. Out of 8,000 it found 2,000. POS.

  • Epic commented on 22/07/2009 00:03 Report abuse

    I'm trying to get all of my iTunes files that I bought on the iTunes store on my PSP. It transferred a few of the purchased songs and albums, but not the ones I want. It does half of what it says it can do. It took 15 minutes to transfer a song onto my PSP from Media Go. I think I'll wait for their next version.

  • Epic commented on 22/07/2009 00:02 Report abuse

    I'm trying to get all of my iTunes files that I bought on the iTunes store on my PSP. It transferred a few of the purchased songs and albums, but not the ones I want. It does half of what it says it can do. It took 15 minutes to transfer a song onto my PSP from Media Go. I think I'll wait for their next version.

  • Mojo commented on 07/07/2009 04:01 Report abuse

    MediaGo SUCKS! It's "slightly" better than its previous software but not much better.

    MediaGo searches computer for media files and sometimes get it right in creating playlists for them but NOT folders!
    - Usually, it messes up and does NOT allow Drag n Drop from Windows to software.
    - Very difficult to get album art into files as sometimes it works, sometimes it won't!

    Apple's iTunes is THE BEST music software due to its simplicity and User-friendly feature!

    Sony tend to make their software difficult which is a waste considering the PREMIUM price of their products!!

    Grade: C-

  • LM commented on 29/06/2009 13:12 Report abuse

    I have the same situation as you do, S! It installed, but after the initial time it ran, it won't start.. :(

  • S. commented on 08/06/2009 15:28 Report abuse

    Hah! At least you've got it working! All I get is that components can't install properly and it has to cancel. Nothing i've tried has worked.
    Good on these guys for making a new user-friendly interface. Now if only it were more user-friendly....

  • psp user commented on 05/06/2009 11:41 Report abuse

    media go 1.1 has just taken 8 hours to transcode 2 movies and transfer them to a psp... this can't be normal...

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