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Microsoft boasts 10 million Xbox 360 sales in first 16 months

By Curt Feldman, GameSpot.com on 23 June 2005

The fiery-mouthed Moore from Microsoft has tossed another taunt toward the competition. Using the visibility of the opening keynote address at the recent ELSPA Games Summit, Moore predicted that Xbox 360 sales would reach 10 million units before the end of the console's first 16 months at retail.

The BBC Online is reporting that Moore, Xbox corporate VP of worldwide marketing and publishing, expects "first-mover advantage" to be one of the console's key ingredients for success.

That number seems not to have been concocted out of thin air. Corroborating that figure is a report published from analysts at Kagan Research. Kagan sees the 360 selling 11 million units by 2007 -- a figure consistent with Moore's statement. However, Kagan sees any first-mover advantage eventually succumbing to the PS3.

Further on a statement released promoting the report, a Kagan analyst says: "We believe Sony PS3 will be the strongest seller of next-generation video game consoles. However, Microsoft's Xbox 360 will narrow the gap with Sony to come within 28 per cent of the PS3 installed base -- selling almost twice as many next-gen consoles as Nintendo Revolution by 2010."

Moore himself knows a little about how first-mover advantage can turn into a story with a very unhappy ending. The once-marketing boss (and then COO) of Sega of America saw firsthand the lead held by the Dreamcast -- released some 13 months before the PlayStation 2 -- evaporate in the heat of PS2 sales.

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Topics: 360, next, release, generation, console, xbox, sales, date

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Comments (10)

  • lloyd commented on 14/10/2007 16:41

    Some of you say that the ps3s graphics and games are better than the 360s but they're not, look at all the excluesive games to the 360 like halo 3,bioshock,deadrising,gears of war,project gotham racing 3 and 4,lost planet extreme condition and games coming out exclusive to the 360 like halo wars,gears of war 2 and even banjo kazooie 3 and even though the ps3 graphics are a tiny bit better than that of the 360 you can barely or if not notice the difference.

  • LALO L commented on 20/06/2007 20:28

    2 year after... your score was ZERO,
    your predicitons were all but true.

  • Lorne commented on 03/04/2007 20:57

    It is galling here that they are not demonstrating the PS3 in any shops - we're just told it's very good. That's not very convincing for a £425 unit. The Xbox has by far the larger range of games - that's what is deciding it for me. I will wait until they start price cutting and then buy an Xbox 360 with bells and whistles. I can add whatever next generation HD player wins the format war later. I think it will be a far closer run thing with this generation of console. The Xbox has a much better online service - that's got to be a factor as well.

  • no one commented on 30/12/2006 03:51

    Microsoft is richer they could crush whichever company they want to....

  • racnas commented on 12/02/2006 00:43

    I THINK THERE GONNA DO IT,SONY IS TALKING TOO MUCH & SHOWING NOTHING,THE REASON WHY FIRST XBOX WAS BETTER WAS THE GEFORCE IN IT & PS2 A SONY MADE.THIS TIME ITS ATI VS NVIDEA&I THINK THAT THERE BOTH GREAT&THERE GONNA HAVE EACH THERE SPECIAL GAMES IN EQUAL QUALITY.!!!NO WAY PS 3 GONNA OUTPERFORM XBOX 360!!!

  • gman commented on 31/12/2005 14:52

    I BEEN XBOX FAN..still are, but those ps2 fan are mainly kids and no it alls..that like bad games ..what can 1 say but mum can i have a ps3 like .my friend johnny ..good luck to you xbox people keep up the good work..the world is like sheep..washing one hands was at one time not need ..so ps3 all good i think not..360 good, smart buyig ,ps3 will be overprice
    for kids.and sheep and those getting fat rich from it..gman

  • Realist commented on 28/12/2005 16:34

    This statement is right on track. The Xbox 360 is still a hot item after Christmas, not to mention Sony is nowhere close to launch, and at launch won't have the graphics that they have been touting. By this time programming for the 360 will have reached over a year and tweaks for performance will be well known. Thus making the 360 games at the time of launch of the PS3 look even better.

    Analysts that have scene the prototype silicon in the PS3 are stating that it will have to be set at around 600 dollars are more, if the company doesn't want to loose a ton of money. Just face it Sony is screwed, and their smoke and mirrors scheme on game trailers is well known. Not to mention blu-ray is already set to go the way of the beta max even if it can hold 1 tb on a single disc.

  • guest commented on 14/12/2005 09:33

    good for ms for setting the bar high. but their 1 million mark in japan is not going to happen for a while. i myself am waiting for the ps3, before i slam any money on the xbox.

  • me commented on 07/12/2005 20:01

    I think that goal is a bit too much. When the PS3 and Revolution come around they won't be having the same sales as now. The PS3 and Revolution will be newer while the 360 will be old news.

  • bigc072004 commented on 02/12/2005 12:06

    i aint tryna be ignorant but i think ps3 is gonna blow them both way outta the water im not sayin i dislike the 360 but the graphics and games for ps3 r gonna be 10 times better and sell 10 times more

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