Microsoft sells 1.5m Windows 7 phones

Microsoft has said that it has sold more than 1.5 million Windows Phone 7 devices in the first six weeks, but it's important to note that the number reflects the number of units sold to mobile operators and retailers and not necessarily direct to consumers.

When asked if the sales numbers met company expectations, Achim Berg, vice president of business and marketing for Windows Phone, said that "sales are ramping well" and that the numbers are "in line" with company expectations.

He said that to juxtapose these numbers with the competition would be a bit of an apples-and-oranges comparison, but added that Windows Phone 7's performance is in line with those of other first-generation platforms.

"We introduced a new platform with Windows Phone 7, and when you do that it takes time to educate partners and consumers on what you're delivering, and drive awareness and interest in your new offering. We're comfortable with where we are and we are here for the long run; Windows Phone 7 is just the beginning," Berg said.

Berg acknowledged that the competition in the smartphone market is intense but for Microsoft, measuring success is more about the long term and not the short term. Microsoft plans to release the first of several updates in the coming months and will also add additional carrier partners around the world in 2011, in addition to introducing a broader portfolio of devices at various price points.

Microsoft released its first Windows Phone 7 devices on 21 October in Europe and Asia, with the US following closely behind on 8 November.


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Peter T. posted a comment   

MS selling 1.5m phones in 6 weeks is a crock!@ First of all, they have delivered 1.5m to wholesalers and retailers. Other accounts suggest that as little as 750,00 have actually been sold. From that, you need to remember that MS bought 90,000 units and another company bought 30,000 units. So, in real terms, perhaps as few as 630,000 have actually been sold. But wait, in the USA, WP7 phones are in a 2-for-1 sale, so who knows how many phones supposedly sold were actually given away for free. It is also worth noting that needing to have 2-for-1 sales after only a month or so suggests trouble in actually selling the units. Furthermore, another telling point is that MS will not pay app developers until Feb 2011 and MS refuses to tell them how many of their apps have so far been sold. That is a further worrying sign that all is not well for WP7 and app developers. But, if that is still not enough, there are 30 or more WP7 phones that seem to have sold about 630,00 units in 6 weeks, but one Samsung Bada phone sold 1 million units in four weeks - and it sold without the need of $500 million in advertising. I am not simply trying to be negative to MS; rather, I am simply pointing out that there is a different reality behind their figures and that reality says things are not too good . . .


NathanD posted a comment   

Android OS Over Windows 7 Phone OS


Sherms posted a comment   

I have an LG Optimus 7 and have to say been thoroughly impressed with the device thus far. Few minor short comings but nothing to dramatic. Speed and connectvivity is awesome! Highly reccommend it as an alternative to an iPhone.

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