Mobile phone buying guide

By David Braue on 20 April 2009
Mobile phone buying guide

Buying a mobile phone is more than a matter of picking the most feature-rich or slickest-looking device — your usage and lifestyle are going to help you decide which is the right plan and handset for you.

As one of the most heavily saturated mobile phone markets in the world, Australia has a lot going for it when it comes to choice in mobiles. Carriers have invested heavily in new 3G networks to promote business use of wireless broadband services, while also encouraging consumers to get on board with services like instant messaging, video-conferencing, interactive games and other services you're likely to pay for.

With new SIM cards available at grocery store checkouts and all sorts of mobiles available for free, you're certainly not struggling for options when choosing your next phone. Before you dive in and sign a contract, however, it's worth doing a bit of research to make sure you end up with a phone — and a mobile service — that fit your requirements and your budget.

Technology freedom

Australia's love affair with GSM (Global System for Mobiles) — which was the country's first digital mobile network technology — continues unabated, despite past incursions from competitors promoting CDMA (Code Division Multiple Access).

You are what you talk on
A survey conducted in 2006 by Nielsen Media Research suggested the following associations between brand of phone and personality:

  • Nokia: the choice of family-minded, middle-aged managers; dominant age 55+. "Balance seekers, health conscious"
  • Motorola: favoured by fashion conscious under 24s; dominant age 25-39 and 40-54. "Fun seekers, individualistics"
  • Sony Ericsson: for ambitious young men trying to make their mark in their career; 60 per cent male; dominant age 25-39. "Individualistics, success driven"
  • LG: favoured by mums; 58 per cent female; dominant age 40-54. "Harmony seekers, success driven"
  • Samsung: for young women focused on their career; 59 per cent female; dominant age 25-39. "Fun seekers, success driven"

While the longer range of Telstra's CDMA network had successfully kept most regional areas wired since it was introduced in 1999, its days were numbered. The launch of Telstra's faster Next G network in October 2006 preceded a total CDMA shutdown in 2008. The Next G network makes use of WCDMA technology and offers faster data transmission, though sacrifices range to some extent.

With technology issues out of the way, your biggest choice is whether or not you go for a full 3G service or not. Fortunately, buying into 3G technology doesn't require the compromise in coverage and features that it used to. Today's 3G phones — and there are a lot of them in the market — typically offer fall-back to GSM.

This means you can always get a dial tone even if you've strayed outside of the capital cities and regional centres where 3G signals are strongest; Telstra, Hutchison's 3, Optus and Vodafone offer seamless 3G-GSM roaming across most of the country and the world.

Cut-throat competition within Australia's limited mobile market has seen each of those carriers racing neck and neck when it comes to introducing new technologies and services. Each offers a mobile content portal; value-added content services like video on demand and push email; prepaid mobile services, albeit with restricted access to some services; and, thanks to the recent addition of EDGE (on GSM networks) and HSDPA (on 3G), high-speed data services that finally let you bring usable broadband into the field with you.

Topics: plans, mobile phone, guide, gsm, buying, 3g, phone, plan, contract, prepaid

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Comments (5)

  • fatty fatty bum bum commented on 05/06/2009 22:01 Report abuse

    sup.. kwl site :)

  • James Brown commented on 01/12/2008 10:43 Report abuse

    Why in blazes anybody would want to access the internet on a small mobile phone screen has got me stumped. I find it hard enough just reading text messages on the stupid thing. And as for the charges Nooooooooooo way :)

  • megan commented on 12/11/2008 06:59 Report abuse

    don't like it so much because you don't tell us how much they are if you tell us that you will ge at least one person on the computer every day if im alloud i hope yo like my advice bye

  • fatty bob commented on 13/08/2007 09:59 Report abuse

    who ever is stupid enough to buy in to one of these stupid plans deserve to get into debt read the fine print

  • raja commented on 08/07/2007 02:54 Report abuse

    GOOD

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