In an effort to persuade lingering CDMA users to switch to Next G, Telstra has enlisted the help of "coverage advocates" to spread the word across Australia.
The 57 "advocates" will be charged with contacting CDMA laggards and advising then on the most appropriate Next G handsets and other equipment to enable them to make the switch to Telstra's third generation network.
According to the telco, the 57 will be available to call on users in their homes. Telstra is hoping the visits will prove popular with farmers "who may find it difficult to get into town".
The National Farmers' Federation has repeatedly objected to the closure of the CDMA network in favour of Next G. A survey of 1,200 farmers carried out by the NFF last week found that 71 percent believed CDMA to be more reliable than Next G and 23 percent said they had yet to make the switch to the 3G network.
Telstra said two advocates will be placed in the Northern Territory, six in Victoria, 17 in New South Wales/ACT, three in Tasmania, 16 in Queensland and seven in Western Australia.
A Telstra spokesperson said that the 57 advocates are a mixture of Telstra Country Wide staff and new recruits.
"They are like local experts within their zones -- if they go and see a farmer they know the area already," the spokesperson said. Telstra expects the advocates to fix up problems such as incorrect settings, checking SIM cards as well as demonstrating Next G devices.
"There are some customers who don't like change. They need someone to show them the facts. [The advocates] can hop in the ute, drive around the property and use three, four, five different phones, maybe show the Country Phone. This is one way to dispel some of the myths out there about Next G," the spokesperson said.
Telstra had originally planned to close its CDMA network on 28 January. The switchoff has now been delayed until at least 28 April, following a mandate by Broadband Minister Stephen Conroy.
Following an audit conducted by ACMA, Conroy declared that, although the CDMA and Next G networks had equivalent coverage, handset and other issues remained with the 3G network which necessitated a delay to the closure of CDMA.
Like this article? Click below to send it to your mobile for free!
Dean
25/01/2008 11:32 AM
"if they go and see a farmer they know the area already" Right... so the two "advocates" who were sent to NT know entirely *half* the state each already? Sounds to me like Telstra has no idea what it's like living in the country... oh wait, that's nothing new.
Report offensive content
croweater
25/01/2008 07:45 PM
I guess everyone in S.A. must have already changed over then?...I always thought the rest of the country was slow.
Report offensive content
Bad Engwish
27/01/2008 08:34 PM
> Telstra said two advocates will be placed in the Northern Territory, six in Victoria, 17 in New South Wales/ACT, three in Tasmania, 16 in Queensland and seven in Western Australia. Numbers or letters love, not both!
Report offensive content
Apples and Oranges
28/01/2008 08:36 PM
Does everyone expect Telstra to hold every single person's hand in migrating? Will this also apply in 4 years when they switch off the analogue TV networks and migrate everyone to digital? Will 7, 9, 10, ABC & SBS personally contact everyone with an old TV set and explain the differences, make sure there is coverage and offer incentives to buy new TV sets?
Report offensive content