The mobile phone giant's latest handsets draw inspiration from the glamorous past.
At a fashion event Thursday in Shanghai, Nokia showcased three new camera phones designed to combine "old-world, art deco styling" with modern features.
The company said the new handsets, dubbed the 7280, the 7270 and the 7260, are "inspired by the glamour and elegance of the lavish 1920s" in the graphics they display, their design and their color (mostly black, white and red).
Nokia did not announce pricing or availability details for the new models.
The 7280 is unusual in that it forgoes the traditional keypad in favour of a dial (see images of the Nokia 7280 here). It also has a high-gloss finish and features leather and mirror accents. A subscriber can use the phone to transfer photos, ring tones, wallpaper, music and videos to and from Apple Computer PCs. Nokia calls the phone "sleek and sexy".
Nokia says the 7270 was inspired by "Garbo-esque glamour" (see images of the Nokia 7270 here). The handset features an FM radio and software for converting clothing and shoe sizes. It comes with a matching carrying strap, pouch and wrap.
The third model, the 7260, is a tri-band phone with chrome and steel accents (see images of the Nokia 7260 here.
Mobile phone companies have been working harder of late to come up with new designs that make a fashion statement, while also making phones thinner. Motorola plans to release new phones in the fourth quarter, while Nokia already unveiled a slimmer version of its Communicator device earlier this week.
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eric_stavro@hotmail.com
10/07/2005 12:11 PM
I Love the looks on this phone but many are saying its a girl phone.. I dont wanna be labbled as a **** .. It looks awesome .. Paul
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jdhwiley
15/02/2006 06:15 PM
Ive got the 7270 and im a guy and im married(to a girl). First thing i did was to strip all the girly data off the phone and reload it with my own choce of pics, ringtones and themes. Dont ever reject something based on its target market. This phone is for the Yuppie first and formost and if ya stylish to get it down pack you can flip the lid like a star treck communicator. The phone is awsome. The only negative i have is that it didnt come with a SD card slot. The camera is a little weak but if you practice you can get a perfect shot that can be reproduced as a desktop backgroung for a PC or MAC(640 x 480 only)
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