Philips has unveiled its latest AV range at a press conference in Auckland, which includes the AmBX gaming peripherals, Swarovski accessories and one of the cheapest, large-screen LCDs yet.
The "New Zealand's Next Top Model" event was filled with drag queens, body-popping B-boys, a whole lot of karate -- and plenty of poor acting. One of the highlights, though, was the room-sized (and fully functional) AmBX system.
AmBX takes the Ambilight system from Philips' range of flat-screens and applies it to gaming. In addition to flashing lights, the system incorporates fans to simulate wind effects, and add further "oomph" to explosions. Philips representatives told us that a whole range of interactive effects were trialled in the development of the AmBX system -- including electric shocks! Pricing of the system is yet to be announced, but the full system will retail for NZ$999 over the ditch.
Philips also announced it will concentrate on LCD screens in the future, as the company sees it as the largest growth area. To complement this, the company announced several new LCD TVs at the event, which include its first 52-inch LCD screen. It's named the 52PFL7432 (in New Zealand) and is expected to include a digital tuner onboard and retail for around AU$5999.
Also, be on the lookout for a "top secret" TV, which, we have been told, will be "Ambilight to the extreme". Electric shocks anyone?
For the lady in your life, why not try one of the Swarovski USB pendants, or even a set of earphones? The USB key pendants will come shaped as either a heart or a padlock, and will be available at Swarovski stores and retailers including David Jones.
In addition, the company announced several new sound systems, including a luxury DVD mini-system with HDMI and a valve pre-amp -- it's expected to retail for around AU$1,100.
Ty Pendlebury travelled to Auckland as a guest of Philips.
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