 The Sanity Fast Track Kiosks. |
Sanity is taking a new approach in tackling the digital music market, with the retailer introducing in-store kiosks where customers can select their own songs to either burn to CD or download directly into an MP3 player.
The Fast Track Kiosks will store more than 400,000 songs each. Customers will be able to create their own playlists using the kiosks, with tracks sold at AU$1.69 each or AU$16.99 for an album. The selected songs can then be burned onto a CD (incurring a further AU$2 fee) or be downloaded directly to a Windows-compatible MP3 player via a USB cable. The songs are downloaded in WMA format to MP3 players, meaning iPod users will not be able to connect to the kiosks. Up to 74 minutes of music can be burnt onto each CD.
Sanity, HMV and Virgin stores in Sydney will be the first to receive the new kiosks, with hundreds more planned to roll out across Australia in the next 12 months.
Sanity will also make mobile phone ringtones available over the counter at their stores. As well as the Fast Track Kiosks and new ringtone service, Sanity has also revamped its online Sanity Digital Web Store. Tracks are now available for AU$1.69 each, with full albums for AU$16.99. The store will also sell full screen music videos for AU$3.99 each. The Web Store has also introduced a new Share Music system, which gives customers the ability to send any songs they've purchased to up to five friends. Recipients will only be able to listen to the song on a trial basis, that is a maximum of two times.
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